Media Diary 22.24 02/NOV/2010

On Facebook. This is something I do when im bored. It can be entertaing and informative at times, but at other times.... its boring.

Media Diary 15.11 31/OCT/2010

Watching XFactor. I recorded it as i was unable to watch it when it came on... I like Xfactor as its a reality TV show, and its one of my favourite TV genres. Im gonna miss Big Brother for sure..... Btw my favourite to win is Matt, and i like Cher too - have no idea why no one else likes her.

Media Diary 22.06 29/OCT/2010

Listening to radio. I like radio sometimes cos it gives you more of a variety of music than what you may have on you iPod or CD collection.

Media Diary 00.00 29/OCT/2010

Using YouTube. Through Youtube I am able to watch the opening of a film that I must watch to be able to do my homework...

Media Diary 14.05 28/10/2010

Playing Need For Speed: Hot Pursuit Demo. I like this game because its its a racing game, and its one of my favourite video game genres. Its fun, and allows me to, in a sense, relax and escape reality.

Media Diary 23.00 23/OCT/2010

Just finished watching Pierse Morgans Life Story with Cherly Cole on it.. Its a biography type of program, and i watched it to get some insight on Cheryl Coles life.

Some Camera Shots.....

Over the shoulder Shot

This shot consists of looking from behind the person at the subject. This shot helps to get the feel of looking at someone or something from the person’s point of view, plus it helps to establish the position of each person. It's common to cut between these shots during a conversation, swapping between the views of the different speakers.

Long Shot

This shot consists of the subject or person taking up the whole frame. The persons head and feet should be close to the edges of the shot. A long shot is also called a Wide Shot.

Mid Shot

This shot consists of a person or subject being viewed in more detail whilst still showing enough for the audience to feel like they’re looking at the whole subject or person. These usually are taken when the person the purpose is to deliver information, and they also allow for hand gestures and a bit of movement.

Advertisment Analyses...

Lincoln MKZ 2010 Commercial VS Volkswagen Passat 1988 Commercial

These two commercials clearly show that each car is targeted at different target markets. The Lincoln advert has more of a flashy, more upbeat style, which its purpose is to emphasize speed and modernity. The VW advert is more focused on highlighting the high level of luxury and comfort the Passat is able to offer, with its calm music and fade shots.

The first thing that can be noticed in the Lincoln advert is that the MKZ shoots down from out of space. This suggests the car is extraordinary and out of this world. This will appeal to business men still in their younger years, who want something special for their money. The sci-fi sound effects also add to the idea that the car is out of this world.

There are fast cuts in the Lincoln advert, which lays emphasis on the speed of the car. There are also fast cuts in the VW advert; however, the purpose of the fast cuts in this commercial is to show just how hectic and busy the city environment is. The loud sounds of a man shouting and traffic also add to this frantic effect. This all changes though, when the Passat slowly drives along the road halfway through the advert, whilst the camera follows. Combined with the composed music, it gives off a relaxed vibe, as if it has come to rescue the father and daughter from the frenzied city. The woman driving the car looks calm and collected, plus the daughter looks happy too. High class business people with family would find this alluring, as they would be looking for this level of comfort when they are coming home from a busy day in the city.

In contrast with the relaxed approach of the VW advert, the Lincoln commercial has many different camera angles, editing and lighting effects. The camera is never still; it is constantly swinging around, panning, zooming and more. This gives the impression that the camera is trying to keep up with the car, once again putting emphasis on the rapid speed of the car. This is also the effect of the lighting.

The Lincoln advert uses many close ups, so that the viewer can witness the design of the car. Editing has been applied to the car to enhance what it looks like, such as extra gloss and lighting. As a result, the car will probably not look like this in reality. These advanced editing effects are not present in the VW commercial, as it was created in 1988, a time where technology was not as advanced as it is today. The VW advert uses many different camera shots, including medium shots and close ups, to convey the emotion on the citizen’s faces, and the father and daughters faces as well.

Music-wise, the VW adverts’ music has a classical feel to it, and classical music is usually used for relaxing to. This relaxation helps to ensure that the Passat is as “reliable” as the advert states it is. In contrast, the Lincoln commercial has a much more modern, upbeat tune playing in the background, which goes perfectly with the fast-paced nature of the advert. The different types of music also help us to get a feel of who the cars are targeted at. The more classical sound of the VW advert implies that the car is marketed towards the more upper class society, whilst the upbeat sound of the Lincoln advert implies that the car is marketed towards a younger audience.